6th Feb 2024 - Bad news for us today. We have sadly just learnt that we have lost an Australian Trade Mark dispute regarding our brand name EquiFeast’s Cool, Calm & Collected. Julie Cook, who won against our use of the mark, will no doubt be putting her point of view forward in social media and blackening our name as much as she can. Our position is that we started using the name Cool, Calm & Collected in the UK market when we first started EquiFeast in 2005. When we entered the Australian market in 2012 we introduced the brand name there in good faith. We had searched online for any other similar uses and found no traces of Julie’s use of the brand name. We traded happily under this brand for many years, nearly a decade in fact, with no apparent conflicts. Then suddenly (from our perspective) Julie Cook popped up claiming we were using her longstanding brand. On our trade mark attorney’s advice we disputed this. The Trade Mark Office has now confirmed that we were apparently in the wrong.
There has been no determination that we must immediately cease the use of the brand name in question. We will be working to ascertain what period of time is considered reasonable to clear existing stocks of products and marketing materials. It is never our wish to be in conflict. We have already decided that we will be making arrangements to make all necessary changes as soon as practicable.
It is our plan to change to using our existing brand name, Break Free, which is a registered Trade Mark, as the product name to replace EquiFeast’s Cool, Calm & Collected. This will start to occur as soon as possible.
Please note that there is NO similarity between our unique technology and the formulation marketed by Julie Cook.
Cool, Calm & Collected is a supplement designed to enable spooky horses to cope with stress. Ideal for horses that find specific situations particularly stressful. Use this supplement to improve hacking, schooling and competition.
THIS PRODUCT MUST BE LOADED. There is a one month loading period (5 days a week) using the loading quantities listed below. Until the loading period is complete the benefits will be quite short lived. During the loading period try to ride your horse between 30 and 120 minutes of giving the supplement as you are more likely to see some benefit. This is not compulsory but gives the best chance of seeing any early gains. After a month on the loading rate, drop down to the maintenance rate, listed below (still feeding the supplement 5 days a week). If poor behaviour returns increase quantity or contact us for advice on other variations of this product that may suit your horse better.
Do NOT feed seven days a week.
Application (Loading rates):
600-700kg horse 120g (2.2 measures)
500-600kg horse 100g (2.0 measures)
400-500kg horse 80g (1.6 measures)
300-400kg horse 65g (1.3 measures)
Do NOT feed seven days a week.
Application (maintenance rates):
600-700kg horse 40 - 60g (0.8 - 1.2)
500-600kg horse 35 - 50g (0.7 - 1.0)
400-500kg horse 30 - 45g (0.6 - 0.9)
300-400kg horse 20 - 40g (0.4 - 0.8)
Storage:
Store in a cool, dry place. Keep out of reach of children.
Shelf life 12 months from date of manufacture.
Active ingredients:
Minerals: Calcium (from VCAL) (120g), Copper (400mg/kg), Iodine (10mg), Selenium (2mg/kg), Zinc (1,600mg).
Manufactured by BEC Feed Solutions
Click here to view the data sheet.
42 Reviews Hide Reviews Show Reviews
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cool, calm & collected
This stuff is great ! One of our brood mares is incredibly dominant cranky to work with. She has had severe tendon damage in the past turning her into a brood mare. After having her on cool calm and collected for a while we decided to bring her back into work. There has been so sign of lameness and her moods are now quite mallable, almost cheerful. we also use it on the younger horses and it seems to give them more focus when being schooled and less likely to get panicky in situautions they arent used to. I would recommend this product to anyone with horses. I use it on 5x of our horses and wont be changing it any time soon. The service from this company is also 2nd to none.
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Cool, Calm & Collected
For the first month at the loaded dose, I was starting to believe it had made a calming difference to my quiet natured , but over alert and very forward going pleasure horse, who seemed to be getting more and more on the lookout to spook., which for a rider in my 70's , was a bit disconcerting. My mare is now in the third week at the maintenance only dose and is very definitely a much more relaxed placid horse to ride, and much more prepared to maintain a nice steady rhythm and speed, even on a loose rein, at all paces,, than she ever has in the 4 years I have owned her. The only changed factor in environment or feed routine has been the addition of Ccol, Calm & Collected to her diet 5 days a week. Look as if I am finally on a winner.
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Changed my horse drastically!
I was having real problems with my 12 year old TB gelding. He would be fine at home in full work - almost verging on lazy - and then whenever he travelled to somewhere new he would completely change. Then I bought this supplement after some great advice and it changed him so much. I am still to test his reaction out at a competition but I feel so much more confident with him and don't know why I didn't buy it earlier. Very highly recommended!!!
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Pleasing changes to my horse
Am really pleased with progress so far, having spoken to Malcolm and Emma I tweaked my horses diet and started him on the CCC about 5 weeks ago now. It has made a huge difference to him and he is much more relaxed and supple and isn't having such huge reactions when in a different situation. He is eating it up which is always a good sign as he is very fussy and I am a very happy customer!!
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Improves Focus
I enquired about Equifeast Cool, Calm and Collected as I was having some 'attention' issues with my 15 year old advanced dressage horse. A new arrival to the yard, had unsettled him, and he was finding it difficult to concentrate, being distracted and he was very on edge. This behaviour was whilst ridden and also on the ground. I was also experiencing a few issues when out competiting, he felt very tense, and was very spooky when I rode away from the warm up and he left the security of the other horses. This was bringing our scores down, and I knew that the horse in the arena was not the horse that I was riding in the warm up, so I needed to find something to focus him on me and listen to my aids, so that we could ride the test that I knew he was capable of. After an analysis of his feed, we established that he was on the maximum amount of magnesium through his feed, so a magnesium based calmer would have no effect, possibly having the opposite effect. I purchased the started pack of Cool, Calm and Collected and started him on it the very next day. He has been on it for 4 weeks now, and the improvement in his ridden work is amazing. He now listens to me without being distracted, and is 110% totally focussed on what we are doing, I have his full attention and for 30 mins or so, we are in our little bubble schooling and nothing can interupt!! Its fantastic!! We have had a little break from competing, whilst I started the Cool, Calm and Collected and allowed it the chance to get into his system, but I am now looking at dates and really looking forward to getting out and scoring the percentages that I know we are capable of
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So Impressed
This product has completely changed my mare from a snorting monster who was becoming unrideable because of her tantrums and tendency to run off into a calm, pleasant horse to both handle and ride. Previously her behaviour was so unpredictable and inconsistent it was impossible for us to progress. We have now completed the loading period and she constantly puts a smile on my face and has done from week 2!! I've tried countless other calmers and supplements previously, but I'm sticking with this one. Excellent support and advice during the loading period and beyond too
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The only calmer I will ever use
Equifeast's CCC is honestly the best calming product on the market. I have tried many other magnesium and herbal based calmers in the past and have seen little to no change In my horse's behaviour. Having owned my horse from a goal, I've known since a young age he was going to be hot to ride. However, 2-3 weeks on the CCC starter pack and my horse is accepting of work and his attitude has completely changed from a stroppy, sometimes arrogant 6yo into a far more affectionate, compliant and considerate horse. Not only that, the service I received from the staff at the equifeast help centre was second to none - check-backs and update emails, texts and phone calls whenever needed. I can assure that I won't work him without it from now - brill stuff. 10/10
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Amazing
3 weeks in and I have noticed a massive improvement. Waiting to see how he goes on the maintenance amount!
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Good product
Definitely helps my pony, he has a slightly larger dose to keep his head intact, but he definitely does concentrate more now.
