6th Feb 2024 - Bad news for us today. We have sadly just learnt that we have lost an Australian Trade Mark dispute regarding our brand name EquiFeast’s Cool, Calm & Collected. Julie Cook, who won against our use of the mark, will no doubt be putting her point of view forward in social media and blackening our name as much as she can. Our position is that we started using the name Cool, Calm & Collected in the UK market when we first started EquiFeast in 2005. When we entered the Australian market in 2012 we introduced the brand name there in good faith. We had searched online for any other similar uses and found no traces of Julie’s use of the brand name. We traded happily under this brand for many years, nearly a decade in fact, with no apparent conflicts. Then suddenly (from our perspective) Julie Cook popped up claiming we were using her longstanding brand. On our trade mark attorney’s advice we disputed this. The Trade Mark Office has now confirmed that we were apparently in the wrong.
There has been no determination that we must immediately cease the use of the brand name in question. We will be working to ascertain what period of time is considered reasonable to clear existing stocks of products and marketing materials. It is never our wish to be in conflict. We have already decided that we will be making arrangements to make all necessary changes as soon as practicable.
It is our plan to change to using our existing brand name, Break Free, which is a registered Trade Mark, as the product name to replace EquiFeast’s Cool, Calm & Collected. This will start to occur as soon as possible.
Please note that there is NO similarity between our unique technology and the formulation marketed by Julie Cook.
A chelated calcium based dog calmer supplement.
Just a few pinches of Cool, Calm & Collected eliminates the embarrassment of your pets bad behaviour and gives them a far more relaxed and fulfilling life.
Does your pet:
• Spook at silly things?
• Suffer from a loss of concentration?
• Get neurotic?
• Suffer separation anxiety?
• Behave erratically?
• Suffer from fitting or seizures?
• Act aggressively towards other animals?
• Seem withdrawn or depressed?
• Find it difficult to settle or relax?
Did you know that all of the above can be common symptoms of a calcium deficiency? EquiFeast's Cool, Calm & Collected will ensure your much loved pet will be relaxed, calm and loving but NOT SEDATED. In fact his brain will be working exactly as nature intended making your life so much easier and more enjoyable.
Cool, Calm & Collected is a completely natural approach to allow the brain and nervous systems to work as nature intended, improving behaviour without sedation. Cool, Calm & Collected dog and cat calmer contains nutrients traditionally used to support good behaviour and is built on a base of chelated calcium. Ideal for working, competition, nervous and spooky dogs. Also suitable for nervous cats.
Storage:
Store in a cool, dry place. Keep out of reach of children.
Shelf life 12 months from date of manufacture.
Active ingredients:
Minerals: Calcium (from VCAL), Copper (400mg/kg), Cobalt, Iodine, Selenium (2mg/kg), Zinc.
Manufactured by BEC Feed Solutions
2 Reviews Hide Reviews Show Reviews
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CCC
I have been using CCC for nearly 3 weeks and I have found a huge difference in the excitement level of my dog. He is much more focused at Obedience and is much easier to work with.
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Much Improved reactive dog
We have a Border Terrier who was very reactive when he met any other dog. We had fairly good results from clicker training but felt he was always on edge. My daughter uses CCC for her horse with good results and I happenened to notice that there was a canine equivalent. My dog is so much more relaxed, extremely pleased for him and ourselves.
